Ghadi Hobeika

Artefact

BIOGRAPHY

Ghadi Hobeika is the Managing Partner and CEO, North America at Artefact, a global consulting firm specialising in data and AI transformation. He brings extensive expertise in digital marketing, e-commerce, and analytics, helping global brands accelerate growth through data-driven strategies.

Ghadi’s career includes leadership roles at Unibail-Rodamco-Westfield and Bain & Company, where he led marketing, data, and digital transformation initiatives. At Artefact, he champions innovations and measurable performance through AI-enabled solutions that connect strategy, customer experience, and technology execution.